Progressing from Product Management to Brand Management
Description: Benefits to you: Learning how to make the brand funnel work for you. Testing your product to determine whether it can become a brand. Building the brand identity strategy. Measuring Brand Personality. Brand positioning and segmenting – establishing your brand"s emotional selling proposition. Shifting your product paradigm to a branding mindset. Turning your product into a powerful brand. Learning in a workshop/coaching/consulting environment.
Data
Direction:
Management, Administration
Programma course:
Foundations to Branding. The Brand Manager. Understanding the Customer Insights. Building a Brand With a Personality. Developing a Brand Positioning Strategy. Planning Brand Strategy. Brand Extensions. Application. For course availability and booking enquiries please contact: UK Enquiries: +44 (0)20 7647 2383 or salesenquiries@marcusevansuk.com. Non UK Enquiries: +420 (0)2 5570 7246 or training@marcusevanscz.com. Enquiries for courses in French and Spanish: +34 93 393 46 00 Professionaltraining@marcusevanses.com
