Description: Benefits to you: You will expand your skills in a more entrepreneurial direction that will prove to be both challenging and, to use an overused term…exciting. In business there can be few activities that can give as much personal satisfaction as seeing your own ideas coming to fruition and contributing to business success. Specifically you will learn how to: Take a fresh look at your organisation and its markets. Interpret market activities in a new way by increasing the scope of your market ‘view’. Look at what makes customers…customers, rather than just prospects. Discover useful techniques and tools for creating new customer based concepts, products and services. Increase the chances for success when you launch new ideas into the market. Anticipate possible sources of failure. Build a process for ongoing innovation activity in your busy work-life.
Data
Direction:
Personal Development
Programma course:
The concept and role of innovation. Know your market. The customer under the microscope. Generating innovative concepts. Screening innovation – concepts to distil success. Commercialisation…taking the ideas to market. For course availability and booking enquiries please contact: UK Enquiries: +44 (0)20 7647 2383 or salesenquiries@marcusevansuk.com. Non UK Enquiries: +420 (0)2 5570 7246 or training@marcusevanscz.com. Enquiries for courses in French and Spanish: +34 93 393 46 00 Professionaltraining@marcusevanses.com
